Managing In The Fog of Cloud Competition

SummaryIn 2003, former US Secretary of Defense and World Bank CEO Robert S. McNamara was the subject of an Academy award-winning American documentary film entitled "The Fog of War: Eleven Lessons from the Life of Robert S. McNamara."  In the film, director Errol Morris interviews McNamara about eleven "lessons" contained in McNamara's 1995 book, In Retrospect: The Tragedy and Lessons of Vietnam. The conditions, thinking, and actions described in those lessons are particularly well-suited to complex and rapidly-changing business environments, such as those enabled, driven, and shaped by Cloud IT. This Strategic Perspective reviews McNamara's 11 lessons with an eye toward understanding and managing strategy in Cloud IT markets.So What?Business competition is by no means as impactful on ...

 

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